Celebrate World Sparkling Wine Day on Friday, October 23, 2026
Every year, a spirit of celebration and elegance sweeps across all five continents on a single day: Champagne . Whether you’re a discerning connoisseur, a renowned chef, or simply a food lover seeking an exceptional experience, Champagne 2026 is the must-attend event to pay tribute to the most prestigious of wines.
This year, the global celebration will take place on Friday, October 23, 2026. It’s the perfect opportunity to uncork a bottle ofMarquis de Joncry Champagne , share your passion on social media, and connect with a global community united by a love of fine bubbles. Discover the fascinating history, the original concept, and our exclusive tips for fully enjoying this day dedicated to the French art of living.
To understand the scope of this global event, we need to go back to its origins. Contrary to what one might think, Champagne did not originate in France, but across the Atlantic.
The initiative was launched in 2009 by Chris Oggenfuss, a California-based wine blogger and educator. Passionate about the world of Champagne, he had the idea of launching an informal online exchange day to allow enthusiasts from around the world to share their favorite wines.
What began as a simple social media movement quickly took on phenomenal proportions. Very soon, winemakers, Houses, restaurateurs, and the Comité Champagne joined the initiative. Today, Champagne has become the official global festival of champagne, celebrated every fourth Friday in October.
The concept behind Champagne is based on a simple, modern idea: making sharing and passion accessible to everyone. It is an event that takes place both online and in person, breaking down barriers for a single day.
Taking part in Champagne 2026 doesn’t require any complicated formalities—just a desire to celebrate the good life. Here are our tips for making this day a memorable one:
Choose the perfect bottle:
To honor the work of the land, opt for a champagne character. A blend dominated by the purity of Chardonnay, such as the cuvées from Champagne Marquis de Joncry, will provide that crystalline crispness and spring-like freshness that are perfect for kicking off the festivities.
Serve it right:
Serve your bottle at the ideal temperature, between 8°C and 10°C. Choose a tulip-shaped glass or a wide flute rather than a flared bowl, to concentrate the floral and fruity aromas toward your nose while admiring the delicate stream of bubbles.
Try the perfect pairing:
Take advantage of this day to experiment with unexpected pairings. A slice of aged Comté cheese or a slice of smoked salmon will be a wonderful accompaniment to your tasting.
Share your experience:
Take a photo of your table, your glass, or the smiles of your loved ones, and post it with the day’s official hashtag. This is your contribution to this grand global celebration of taste.
champagne much more than just a celebratory wine. It is a vehicle for emotion and conviviality. By opening a bottle on this global day, you are not only savoring the fruit of meticulous harvests and a production process that adheres to the traditional method. You’ll be joining a community of connoisseurs who, all over the world, celebrate in unison the excellence of a craftsmanship that is unique in the world.
It’s only champagne if it’s from Champagne. It’s only champagne if it’s from Champagne. It’s only champagne if it’s from Champagne. It’s only champagne if it’s from Champagne. It’s only champagne if it’s from Champagne. It’s only champagne if it’s from Champagne.
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